The Injection Sprayer

The March Westpak Tell-Tale
by Craig Tyler • Westpak USA, Inc • www.westpakusa.com
info@westpakusa.com • TF. 866-972-5777 • P. 714-530-6995

The injection or inline sprayer is an important tool you should have in your equipment. But it is equally important to know how to use and maintain it. Westpak's 8:1 fixed sprayers are designed for lower pressure (about 400 PSI) and also lower heat (less than 212°F).

You'll use this tool to pre-treat your cleaning area. The chemicals go into the jug while you connect the sprayer to your solution line. The sprayer mix or dilute the chemical and water through siphoning at the metering block.

If you use higher pressure or too high of heat the 8:1 mixing ratio will change, or you may not siphon chemicals and be simply spraying water. Also be watchful of any buildup of chemicals or other debris in the sprayer system. This will also prevent the sprayer from working properly. You should keep it clean, not only to maintain a professional appearance, but also that it may work properly.

If you're in need of a new one, the sprayer is on sale at 10% off this month. Also check out the video to see more detailed information about the sprayer. If you have any questions or comments let us know.

The New Year!

The January Westpak Tell-Tale
by Craig Tyler

For most people, last year was a challenge to their business. if you don't fal in that category you should be sharing your secrets with the rest of us! But with the New Year here we have new opportunities available. Take some time to reflect on last year and then what you want to accomplish this year. Write down some goals for all areas of your life and stick to them.

One of Westpak's goals for 2010 is to improve our customer relationship and service. As part of this goal we will continue to provide our customers high quality products at the same low cost. We also have been working on some innovative products which will expand and improve the product line available to you.

Starting off this year we have introduced the Distributor Nationwide Free Shipping program. In addition to this program, all 4 jet wands have been upgraded with Stainless Steel jets, a Stainless Steel valve, and an inline filter without an increase to the cost! This is just the start of the incentives that are coming in this year. Keep your eyes open because big things are happening this year.

Upgrading Your Tools

The November Westpak Tell-Tale
by Craig Tyler

Preventive Measures: Filters. Got dirty or worn nozzles? If it's been awhile since you've replaced your nozzles you may want to consider replacing them. To clean them simply use a wooden toothpick and get that gunk out. If it's a serious issue you may need to take the nozzle off and clean it. Never use another metal when cleaning your nozzles because they will typically damage the spray pattern and then you need to replace a nozzle.

So now you have clean nozzles in your tools. An easy way to keep them clean is to install an inline filter. These typically go in before the valve on your wand or tool and after the quick connect. The mesh filter will protect not only your nozzles but also your valve and solution lines from dirt and grit. It won't stop everything from getting into your system, but it will stop the majority of it. This will help you spend less time fixing your tools and more time on the job making money.

Don't forget to inspect your tools regularly for any items that may need maintenance. A careful eye will help prevent incidences occurring on the job.

Shipping Your Orders with Care

The October Westpak Tell-Tale
by Craig Tyler

When you place an order with Westpak, we take great care in getting your products delivered to you securely and quickly. We start off by ordering high quality corrugated boxes that can handle the products we ship to you. These products are packed neatly and organized to minimize any damage that may occur during handling. Each item is wrapped protectively to prevent said damage. Once all the products are placed in the box, a second person goes over the order to ensure that everything is correct and that it's going to the right destination. Once the information has been verified the box is taped up and for larger boxes we bind each box with strapping to strengthen the packing which protects it even more during transit. Your business and orders are important to us. Standard orders leave our warehouse within 24 hours. Your products should get to you quickly and safely each time you place an order and we're here to ensure that.

The Reasons

The Reasons
The August Westpak Tell-Tale
by Craig Tyler

There are important reasons why you should keep in touch with your customers.

1. Your customers and their appetites are always changing. When they start looking for new ideas and new solutions you need to be able to provide those. If they can consistently come to you for your expertise and advice and you can provide them with it, they'll rely on you and you'll earn their business.
   
2. Keeping in touch with your customers will also keep you informed with what worked and what didn't. Ask questions after they've placed in order to see if they enjoyed the new products or services.
3. With businesses coming and going you'll be letting them know that you're here to stay. This will put you in a great position; they'll continue to rely on you because you will be there for them.
4. One of the most important reasons is to maintain their loyalty. When you keep in touch, let them know you're there, and are aware of their needs changing, they will remain loyal to you and won't look for the next best thing because you are already offering the best.

These are just some of the reasons why you should keep in touch with your customers. If you have other ideas feel free to share them. Continue to stay in contact with your customers because as was stated earlier, it's easier to keep them than it is to find new ones. Next week we'll go over some ideas of how to keep in touch with them.

Keep in Touch

What's Easier?
The August Westpak Tell-Tale
by Craig Tyler

What’s easier, to sell to a customer that you see often or go through the white or yellow pages making sales calls to strangers? If you’re like most people the answer is obvious, the customer you see often. It’s important to keep and continue relationships with customers that you deal with often. Whether in person, on the phone, or by some other way, when you keep in contact with your customers you are keeping your competitors at bay. It generally takes more of your time to get new customers then to keep a current one, and during tough times when competition gets fierce, it’s more important than ever to fight for your customers. In the articles to follow you’ll see some simple yet effective ways to keep your customers. Check back next week!

Why Bother Getting Referrals

Why Bother Getting Referrals
The June Westpak Tell-Tale: Referrals
by Craig Tyler

Referrals are by far the best and easiest way for you to build your customer base. In a straight numbers sense, referral customers cost you very little time and money to get when compared to other marketing channels. The referral typically wants to talk to you because you were recommended from someone they know. They also know what you have to offer and from what they've heard what kind of service or product you can provide them with. They are ready to make the transition to being your customer.

The Customer

The Customer
The Westpak Tell-Tale
by Craig Tyler

"To satisfy the customer is the mission and purpose of every business" - Peter Drucker

Customers are the lifeblood of our businesses. They're a major factor in whether our businesses succeed or fail. As you develop a customer friendly oriented business, you'll see your business develop into a prosperous entity. Following are some suggestions that you can use when interacting with your customers. Feel free to add some of your own thoughts on the blog.

Interacting with customers can be summed up in one word, communication. However, if you want your customers to have a good experience it needs to be effective communication. The difference is that effective communication gets things done successfully. The elements of this communication are to start off with a positive attitude, listen to the customer, respond, and ask for their commitment.

Have a Positive Attitude
Starting off with a positive attitude is a paramount in working with customers. A smile will go a long way to let them know that you are willing to help them with their needs. There's a saying when making calls that you should keep on your mind, which is "smile before you dial." The same can be true when meeting face-to-face or answering your phone too. Put your personal issues aside and get ready to meet your customers with enthusiasm!

Listen to Your Customers
When working with a customer it's vitally important to listen to them. When they're talking about their issues or concerns show them that you understand them. Watch your body language when communicating with your customers. Stand up straight, maintain eye contact, hands at your sides, don't lean or slouch when with, or speaking to, a customer, and look and act alive. After you've listened to them, make sure that you understand what they're asking for or what they need.

Respond to Your Customers
After you've listened to your customers, restate what they have said so that you're positive on what they were saying. It's important to do this so that they feel you've been listening to them. Make sure when you're responding to them you keep an eye on your body language still. Also, use their name frequently.

At this point you need to let them know what you're going to do for them. If you're selling a product, offering a job, or helping them with a concern, show them your plan of action and the steps that you'll take to get there. Once you have gone over your plan of action DO IT! That is the most important part at this stage is that you do exactly what you tell them you would do. If possible, deliver more than you promised as well. Even if it's little things, delivering more will encourage your customers to keep coming back. Remember if you can't complete what you committed to do for them, let them know right away.

Get a Commitment
Whether you're asking for the business or scheduling a follow up, have a commitment that they can make each time you speak with them. This will keep your relationship building and they'll be looking forward to the next time you work with them.

Helpful Tips:

• Use "and" instead of "but."
  • I know what you mean, but... (This verbiage typically has a negative effect on customers.)
  • I know what you mean, and... (This will change that negative into a positive experience.)
• Maintain eye contact.
• When shaking hands with multiple people, always shake the hand of the person nearest to you first.
• If possible, use the customer's name frequently throughout the conversation.
• Effectively manage your customer's expectations, and then exceed those expectations.