The Reasons

The Reasons
The August Westpak Tell-Tale
by Craig Tyler

There are important reasons why you should keep in touch with your customers.

1. Your customers and their appetites are always changing. When they start looking for new ideas and new solutions you need to be able to provide those. If they can consistently come to you for your expertise and advice and you can provide them with it, they'll rely on you and you'll earn their business.
   
2. Keeping in touch with your customers will also keep you informed with what worked and what didn't. Ask questions after they've placed in order to see if they enjoyed the new products or services.
3. With businesses coming and going you'll be letting them know that you're here to stay. This will put you in a great position; they'll continue to rely on you because you will be there for them.
4. One of the most important reasons is to maintain their loyalty. When you keep in touch, let them know you're there, and are aware of their needs changing, they will remain loyal to you and won't look for the next best thing because you are already offering the best.

These are just some of the reasons why you should keep in touch with your customers. If you have other ideas feel free to share them. Continue to stay in contact with your customers because as was stated earlier, it's easier to keep them than it is to find new ones. Next week we'll go over some ideas of how to keep in touch with them.