How to Get Referrals

How to Get Referrals
The June Westpak Tell-Tale: Referrals
by Craig Tyler

So we know it's important to get referrals, so what are the secrets of getting them? It's not that much of a secret, but for the most part, your customers will begin to give you referrals after they can trust you. To develop that relationship of trust you need to work hard for them. One way to do this is by exceeding your customer's expectations. Acknowledge special events in their lives, send or leave a note of appreciation, give them customer or referred discounts, and of course, treat them with respect.

After you develop this relationship, ask them to be on the lookout or keep in mind your company when someone has a similar need. This is essentially how you can get referrals. For most of us, we're in a relationship business. As you develop these relationships your business will flourish.

Why Bother Getting Referrals

Why Bother Getting Referrals
The June Westpak Tell-Tale: Referrals
by Craig Tyler

Referrals are by far the best and easiest way for you to build your customer base. In a straight numbers sense, referral customers cost you very little time and money to get when compared to other marketing channels. The referral typically wants to talk to you because you were recommended from someone they know. They also know what you have to offer and from what they've heard what kind of service or product you can provide them with. They are ready to make the transition to being your customer.